RAMageddon just got extremely real
As far as prices go, Apple is kind of a reverse canary in the coal mine. With its famously generous margins and immense purchasing volume, it can afford to ride out price fluctuations in its supply chain in a way no other consumer tech company can. So when Apple raises prices across nearly all of […]
Even Tim Cook couldn’t supply chain his way out of the RAM crisis. | Photo: Allison Johnson / The Verge
As far as prices go, Apple is kind of a reverse canary in the coal mine.
With its famously generous margins and immense purchasing volume, it can afford to ride out price fluctuations in its supply chain in a way no other consumer tech company can. So when Apple raises prices across nearly all of its product lines, you know that shit is well and truly real.
That's what happened earlier today: Apple increased pricing across Macs, iPads, HomePods, and even the Vision Pro. Prices jumped hundreds of dollars in many cases. The MacBook Neo's key feature - a $599 starting price - is now $699. The iPhone appears to be safe for now, but I'd be sho …
Read the full story at The Verge.